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Update 12/01/2023

Announcement of the 10th Washoku World Challenge Finalists

The Regional Qualifying Tournaments (Europe, North America, Asia) held between October and December, and the Online Qualifying Tournament determined six finalists of the 10th Washoku World Challenge. The finalists will participate in the Final Tournament scheduled to be held in Tokyo on February 27th and 28th, 2023.

Update 26/10/2022

“Taste of Japan in New York”, a reception held to convey the appeal of Japanese food and food culture

Attended by Japan’s Prime Minister Mr. Kishida, Minister of Foreign Affairs Mr. Hayashi, Deputy Chief Cabinet Secretary Mr. Kihara, State Minister of Agriculture, Forestry and Fisheries Mr. Katsumata and others

Update 26/08/2022

Notice That We Are Now Accepting Applications for the 10th Washoku World Challenge

This year, the Washoku World Challenge celebrates its landmark 10th year.

Other

Update 10/03/2022

The Japan Food Product Overseas Promotion Center (JFOODO)　Introduction to Promotion by Product

JFOODO was established in April 2017 by the Japanese government as an organization specializing in the promotion of the branding of Japanese agricultural, forestry, fishery and food products. Prior to carrying out promotion, JFOODO decided on marketing strategies based on market research analysis, and is carrying out promotion towards consumers on location based on those strategies.

Update 19/10/2018

Japanese Food Supporters in Las Vegas!

You can use the Japanese Food Supporter coupon, distributed at the Aki Matsuri !

Update 11/01/2018

"Japanese Food Supporter Month" Prize Giveaway!

Share mouthwatering foods made with special Japanese ingredients and get original chopsticks!!